OUR MISSION
Our goal is to unite students through sustainable fashion by showing how creativity and conscious choices can shape a more mindful approach to style. Rooted in a Queen’s University student initiative, our blog promotes minimalism, up-cycling, and second-hand fashion as ways to express individuality while reducing waste. By partnering with sustainability-focused campus clubs, we aim to bring these ideas to life through events like a campus sidewalk sale of pre-loved clothing, giving old pieces a second story and a new purpose.
Our content strategy blends Gen Z’s love for thrifting and digital storytelling by featuring thrift guides, blog posts on sustainable brands, and short-form video content across platforms. By applying conversion-centered design and SEO best practices, we hope to generate traffic, foster community engagement, and inspire students to embrace
sustainable fashion that’s both creative and responsible.
MEET THE TEAM
We’re Abbey, Jessica, and Sonya — three third-year Commerce students on a mission to disrupt the thread. What started as a shared passion for fashion and sustainability has become a space to rethink how we wear, buy, and talk about clothes.
Sonya Yacynowych
Founder & COntent Director
📍 Sarasota, FL
Favourite Thrift Store: Value Village
Best Thrift Find: Soia & Kyo Winter Jacket
Favourite Sustainable Brand: Patagonia
Thrift Tip: Always check every size section — you never know where someone might have hidden a gem!
Jessica Hoang
Founder & Social Media Manager
📍 NEWMARKET, ON
Favourite Thrift Store: Urban Catwalk @ Kensington Market
Best Thrift Find: Vintage Burberry Bag
Favourite Sustainable Brand: Sage Eden Jewelry
Thrift Tip: If you’re shopping for something specific, bring the accessories or other items you’d style it with — it’ll help you visualize the full look!
Abbey Yablonsky
Founder & Creative Director
📍 THORNHILL, ON